Pronounce plural -s correctly based on the final sound: /s/, /z/, or /ɪz/.
After a voiceless sound (p, t, k, f, θ) → /s/. After a voiced sound (b, d, g, v, ð, m, n, ŋ, l, r, vowels) → /z/.
Do not pronounce an extra syllable unless the word ends in a sibilant sound.
Does the base word end in a sibilant sound (s, z, ʃ, ʒ, tʃ, dʒ)? If yes, add /ɪz/.
💡 The spelling can be -s or -es, but pronunciation depends on the final SOUND, not the final letter. British vs US note: these plural endings (/s/, /z/, /ɪz/) work the same in both varieties; differences you may hear usually come from the base word’s vowel/consonant pronunciation, not the plural rule.
✓cats = /kæts/ (ends with /t/ → /s/)
✗cats = /kætz/
After voiceless /t/, the ending is voiceless /s/.
✓dogs = /dɒɡz/ (ends with /ɡ/ → /z/)
✗dogs = /dɒɡs/
After voiced /ɡ/, the ending is voiced /z/.
✓watches = /ˈwɒtʃɪz/ (ends with /tʃ/ → /ɪz/)
✗watches = /ˈwɒtʃs/
Sibilant endings require an extra syllable /ɪz/.